Top 20 Ways Clients Annoy PR Pros

So many of your have heard me rant about my two most important rules of music industry PR. What!? You haven't? Oh, well those are as follows then: 1. Do not call a video "viral" just because it is on the internet. Your video is NOT viral upon release. It is "viral" when it goes "VIRAL" you twit! 2. Do not say it is a "leak" if it comes from an offical source. Do you not know what the word leak means you moron?! So that is it. If press agents could remember those two rules it would really help my blood presure. However, the other side has spoken and I have to agree with this entire list.

Credit for finding this great article goes to the mighty Amdanda Cagan of ABC PR. Seriously, she is pretty awesome and you should contact her if you need a press agent. We personally have dealt with #9 so this list rings extra awesome for us I am sure.

Notice how I didn't post the entire article? Well, that is because you should...

READ THE FULL ARTICLE BY CLICKING HERE!

I got permission to do this by the author right HERE.

Refill the cup of coffee, take a deep breath, and know you're not alone. 

1. No, we don’t know every journalist everywhere across the universe — not that it matters, anyway. Even journalists whose weddings we were in have turned down our pitches occasionally.

2. A good publicist doesn’t have to be based out of New York or L.A. to be effective. Ever heard of this crazy thing called email?

3. Few things actually warrant a press release…

4. …but a creative PR professional can still brainstorm ways to achieve your goals without one.

5. Stop insisting we call the media. Most of them hate this and specifically request we only contact them via email.

6. PR is not free advertising. PR is not free (or cheap), period.

7. Don’t ask us to pitch an idea and then not make yourself available for an interview. If you want the press, we need you to be ready to talk to the media at a
moment’s notice.

8. What matters most to you may be totally irrelevant to a journalist. Remember that it’s what they think is important — not you — that matters in the end.

9. Publicists cannot control the end product. It is unethical for us to ask to see or proof a copy of the story beforehand, or dictate what the reporter can and can’t say. This will backfire — trust us.

10. Social media is more than Facebook and Twitter.

This is HALF the list...

READ THE FULL ARTICLE BY CLICKING HERE!

Want To Join Our New Video Podcast Moist?

So RockMyMonkey has been testing ways to do our podcast, but we kept running into software that either didn't work or we couldn't figure out (we ain't the brightest bulb sometimes). But I think I have found some software that will at least let us get started. So now the question is who wants to join in? What is M.O.I.S.T. exactly? CLICK HERE for info on that.

I will always do it using Google Hangouts. So if you do not have an invite (or have not signed up yet) please go HERE to sign up. The url for that invite is https://plus.google.com/i/HWQVoF-TYcA:rVPjxJggpiM and feel free to spread that invite link to anyone. Seriously.

This podcast will be pretty obnoxious. M.O.I.S.T. stands for Most Obnoxious Internet Show Today. So please put on your big girl panties before joining.

Step One:

Join Google +

Step Two:

Follow me (Mark Carras-Founder of this site) at https://plus.google.com/106159390580095493919

Step Three:

Stay tunned to this site to see what time or day we will record. I will try my best to keep it the same, but it will change often. So please pay attention!

Step Four:

When you see I started a Google Hangout, jump in!

Helpful Hint:

DO NOT USE YOUR BUILT IN SPEAKERS AND MICROPHONE! Seriously, get a headset. It costs about $20 for a good USB headset. The built in microphone and speakers cause tons of problems with feedback, echo, and background noise.

If you create problems by not having a headset I will be forced to boot you.

Not saying I will always boot you for not having a headset. Just saying that if we have tons of people and the non-headset wearing people are creating auido quality problems, I will get rid of the problem. It's $20. So stop being such a cheap ass.

3 Articles Your Band Really Needs To Read

I have decided to start a new series on this site. It will be all the best links I can find for bands. This means articles I did not write, are not on this site, but are still full of great information I feel your band could use. Enjoy! Please post other articles you think bands need to see in the comments. I am sure I will miss some.

http://diymusician.cdbaby.com/2011/08/musicians-8-killer-tips-for-creating-a-youtube-channel/

http://www.musicthinktank.com/blog/artist-advice-how-to-make-money-through-youtube-ads.html

http://music3point0.blogspot.com/2011/08/10-steps-to-branding-your-band.html

Can we all piss on Amy Winehouses Corpse?

Let's face it, I am a sucker for a celebrity death. I just can't resist mocking idiots and drama queens for talking about the person like they were more important then they really were. I will openly admit to being more pathetically addicted to poking the bear and stirring the pot as the recently dead Amy Winehouse was to cocaine. They try so hard to explain why they are the better person for not speaking ill of the dead, it's like watching a little kid try to explain why his hands were in the proverbial cookie jar. It makes me wonder why they don't join an Olympics team when they obviously can back peddle faster than should be humanly possible.

Seriously, why do you people even pretend to care? Did you know her personally? No! Then be honest and admit her death means nothing to you. How many of her cd's have you actually purchased? None? Yeah, I didn't think so. I'm willing to bet that every single person I've seen posting on Facebook today about how tragic her death was and how much she will be missed have never even seen the bitch in concert.

Am I a cold heartless bastard? Maybe, but I cried like a little girl for months when I found out my little brother died of a heroin overdose. Yep, I lost a little brother to addiction. Notice the difference? I knew the little shit! You don't know Amy Winehouse! Until the day I die I will go back and forth between wanting to bring my little brother back to life so I can smack him upside the head for doing something so dumb and wondering if I failed as a big brother for not protecting him. It has been years since he passed and I still get very close to breaking down in tears thinking about him. I miss him so much it truly and seriously hurts (I would say literally but that word is so misused that it has lost all meaning). So maybe when I lash out at people for pretending they give a shit about some celebrity junkie that wouldn't have pissed on them if they were on fire in the streets, it's because I know what it is like to lose someone you actually did know.

But seriously I would love to understand why people pretend to care about someone they didn't know. Is it because you are addicted to the drama and more shallow than a kiddie pool in the middle of winter? Do you crave drama that much? Is it for the same reason the Rascal Flatts had to ride the coat tails of the death of a little girl to squeak out another hit? Does it make you feel better about yourself to talk about it 'being so sad?' Does it help you feel better about your own faults? Maybe each one of you has their own weakness that drives you to this extremely disingenuous habit. Whatever the reason, it is pretty damn disrespectful to those of us that have actually lost someone to drugs. Maybe you are the cold heartless bastard? All I'm asking is that you be more honest with yourselves. You don't know them and you do not care. You just think it makes your compassionate side look like it isn't the frozen tundra we all know it to be you fake, heartless, drama queens!