Friday, January 6, 2012 at 11:29AM
So many of your have heard me rant about my two most important rules of music industry PR. What!? You haven't? Oh, well those are as follows then: 1. Do not call a video "viral" just because it is on the internet. Your video is NOT viral upon release. It is "viral" when it goes "VIRAL" you twit! 2. Do not say it is a "leak" if it comes from an offical source. Do you not know what the word leak means you moron?! So that is it. If press agents could remember those two rules it would really help my blood presure. However, the other side has spoken and I have to agree with this entire list.
Credit for finding this great article goes to the mighty Amdanda Cagan of ABC PR. Seriously, she is pretty awesome and you should contact her if you need a press agent. We personally have dealt with #9 so this list rings extra awesome for us I am sure.
Notice how I didn't post the entire article? Well, that is because you should...
I got permission to do this by the author right HERE.
Refill the cup of coffee, take a deep breath, and know you're not alone.
1. No, we don’t know every journalist everywhere across the universe — not that it matters, anyway. Even journalists whose weddings we were in have turned down our pitches occasionally.
2. A good publicist doesn’t have to be based out of New York or L.A. to be effective. Ever heard of this crazy thing called email?
3. Few things actually warrant a press release…
4. …but a creative PR professional can still brainstorm ways to achieve your goals without one.
5. Stop insisting we call the media. Most of them hate this and specifically request we only contact them via email.
6. PR is not free advertising. PR is not free (or cheap), period.
7. Don’t ask us to pitch an idea and then not make yourself available for an interview. If you want the press, we need you to be ready to talk to the media at a
8. What matters most to you may be totally irrelevant to a journalist. Remember that it’s what they think is important — not you — that matters in the end.
9. Publicists cannot control the end product. It is unethical for us to ask to see or proof a copy of the story beforehand, or dictate what the reporter can and can’t say. This will backfire — trust us.
10. Social media is more than Facebook and Twitter.
This is HALF the list...